A MATTER OF CONSCIENCE.
The day running became big business it started down a questionable, but predictable path.
We can’t go along.
Maybe it’s because we remember how it all began. W e don’t feel comfort able with mass marketing. We bristle at the idea all runners are created equal, and all shoes should be made to a single standard.
Then judged.
Because the more we learn – in the laboratory, in working with podiatrists, orthopedists, in studies of biomechanics – the less we see of this so-called “average” runner.
And the more we appreciate the different foot types, gait patterns, body weights, speeds and training schedules.
If success brought us to this crossroads, it has only strengthened our commitment.
Nike is introducing a complete new line of performance shoes. With models for every kind of athlete, every kind of foot, every kind of regimen. And we’re making it easy to choose the right one. Without counting stars, stripes or anything else.
It’s not important whether we live up to someone else’s expectations.
What’s important is whether we can help you live up to yours.
NIKE
Beaverton, Oregon
sauce: Nor-Cal Running Review Fall 1980
