Crisp, cool P-F’s with the magic comfort wedge
That’s right, Mom, “Everybody wears ‘em!” P-F’s are the cool, wash-and-wear canvas shoes with the exclusive comfort wedge that helps feet go, go, go, all day long. Youngsters everywhere, from kindergar- teners to teenagers, know P-F means com- fort, and they’re convinced that the special P-F wedge in the insole helps them run faster and longer.
Mothers love P-F’s because they’re completely washable. Pop them into soap and water, dry them and they’re good as new – crisp, fresh and sweet-smelling.
And P-F’s are for every age group in- cluding grownups. All sizes, all styles, all colors! Get your family set for outdoor liv- ing right now! See your B.F.Goodrich or Hood Footwear dealer for P-F’s – the wash-and-wear shoes with the magic com- fort wedge.
Look for the green and white P.F label. Your assurance of American-made quality!
“Pontiac” by BFG
“Grounder” by Hood
“Jack Purcell” is famous P-F tennis
and court shoe for men by BFG
“Vantage” is Hood’s finest P-F
tennis and court shoe for men
New Taper-Toe “Bayshore”
P-F for women by BFG
“Lakeshore” is Hood’s new
Taper-Toe P-F for women
“Sandlot” – a popular boy’s
P-F by BFG and Hood
P-F: The world-famous wedge that builds comfort
‘P-F stands for Posture Foundation.
(1) The important P-F rigid wedge helps keep body weight properly distributed on normal foot, decreasing foot and leg muscle strain. (2) Soft cushion.
Footwear that feels as good as it looks
For information about where to buy any BFG or Hood product, write: President’s Office, The B.F.Goodrich Company, Akron 18, Ohio.
sauce: LIFE May 5 1961 / B.F. Goodrich 1961