We’ve got a feeling for winning
Take a look at the Winter Olympics in Lake Placid and you’ll see what we mean. Since its introduction at the 1976 Innsbruck Games, more Olympic and World Championship nordic skiing medals have been won with the adidas ‘Norm 38’ shoe and binding system than with any other. At Lake Placid most members of the US Nordic Ski Team will rely on the adidas ‘Norm 38’ system. With a bit of luck they could get that winning feeling too.
sauce: Boys’ Life January 1980 / adidas 1980