Road Test: Formula 1
PERFORMANCE: Special traction profile makes this shoe highly responsive. Extended sole and racing spoiler stores up touch-down energy and throws leg into longer stride at lift-off. Timesaving ghilly lacing makes for quicker starts. SAFETY: Special arrangement of profile eliminates lateral slip – the main cause of knee injuries. Combined effect of carefully determined width of heel, extended sole area and grooved wedge reduces heel impact by 25%. Full padding and heel counter built in as standard. SUSPENSION: Excellent shock absorption on any road surface. All-round grooving of wedge provides a smooth, yet positive ride. ROAD HOLDING: Perfect stability achieved through flared heel and thick wedge. Special sole profile (developed in collaboration with the Automobile Industry) holds the road and ensures perfect traction. AIR CONDITIONING: No overheating. The uppers – made of nylon and leather – provide perfect air cooling where it’s needed. MILEAGE: On long distances, a real energy saver (see performance). Durable quality rubber profile developed to provide out-standing mileage for money.
Formula 1 is a creation of Adi Dassler. the man behind the adidas name.
sauce: Nor-Cal Running Review November-December 1978 / Nike 1977