PUMA. OUR STORY IS ON THE BOX.
Puma is quality. We print that fact on every box because we design our running shoes by rigid standards, even when it means going against the trend. Case in point: our new Elite Rider training shoe. Elite Rider will never score high marks for lightness because we added weight to make it more stable. We built in an extended orthotic footbed* that we believe will make this shoe the finest trainer in the world for runners of all weights. That’s why Puma is quality. We stand on it.
*A semi-rigid insert cups the heel and sides of the foot. running almost to the ball of the foot to reduce G forces and provide added rear foot stability.
sauce: Puma 1980