Nike “MAN VS MACHINE.”

2014/12/21 2015/9/6 nike

MAN VS MACHINE.

When it comes to making our lives easier, machines have really done a good job. Maybe too good. Machines save us so much work, they’ve actually put our bodies out of a job. They’re killing us. But runners are bringing this country back to life again. It started about 10 years ago when a small group of people took a good look at the billowing bellies around them, and ran for their lives.

Since then running has swept across America. And it’s become more than something that makes you feel better. It’s something you can’t live without. To some of us, running is a way of life. Nobody understands that better than Nike. Because we’re runners, too. By following you, we’ve become the leaders. So when we design shoes, we don’t go to computers, we go to runners. The reason for that is simple. Machines can’t run.